Higher Education in eCommerce

INTRODUCTION

The Higher Education Course in e-Commerce prepares our students to create, develop and manage marketing products and services online. The possibilities offered by the net are endless, and the lack of limits makes the e-Commerce the central focus of any company that wants to grow and expand into new markets.

E-Commerce offers companies the possibility of turning the online channel into a valuable tool to grow and develop in the limitless world of the Internet. Even though only 15 years ago the fact of selling online seemed unbelievable, today e-Commerce represents one of the major business trends within a sector that continues to grow annually by more than 20%. For this reason it deserves the special attention of anyone who wants to climb their career ladder and grow their business. The goal is to get to know all the important aspects of electronic commerce in order to not only understand it, but also to help develop it.

Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to gain education at the highest level, from any place and with the daily support of all our teachers and tutors.

WHO IS IT INTENDED FOR?

The Higher Education Course in e-Commerce is aimed at all those who want to get started or wish to grow professionally in the world of e-commerce, so that they can apply the knowledge in companies or organizations, or create an online business using the necessary tools to optimize results and get the most out of specific campaigns while following 2.0 marketing techniques.

Throughout this course, our students will have an opportunity to apply the theory taught during the course by dealing with some practical cases.

JOB OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training programs, adapted to the current reality of the working world, allow students to grow professionally and climb their career ladder in any company.

When our students finish the Higher Education Course in e-Commerce, they can sign up for our Job Opportunities List, as ENEB has agreements with major business firms dealing with students’ placement in different professional sectors .

CERTIFICATION

Upon completion of the Higher Education Course in e-Commerce, you will receive the following diploma issued by ENEB and the Universidad Isabel I:
– Higher Education Diploma in e-Commerce

The Higher Education Course in e-Commerce has the following objectives:

• Understanding the origin of e-Commerce and its characteristics.
• Having a comprehensive overview of the basis of advertising: concepts, definitions, key elements…
• Understanding the new technologies with its suppliers and structures, as well as the value chain.
• Learning to manage e-Commerce from the business point of view, both at a B2B and B2C level.
• Having a full understanding of advertising and marketing and being able to use them strategically.
• Getting an insight into the world of customer service, logistics and payment systems.
• Knowing the safety systems and legal aspects.
• Being able to predict the future of online commerce.

SYLLABUS

The Higher Education Course in E-commerce has the following syllabus:

Module 1. Introduction to E-commerce

1.1 Origin and Definition
1.2 E-commerce Today
1.3 E-commerce Vs Traditional Commerce

Module 2. New Technologies and Value Chain

2.1 Internet Service Provider
2.2 Structures of the Network
2.3 Information and Content
2.4 Value Chain

Module 3. Business Management

3.1 Areas of Business Management
3.2 E-commerce Between Businesses (B2b)
3.3 E-commerce Between Businesses and Customers (B2c)
3.4 Business Management

Module 4. Advertising and Marketing

4.1 Online Advertising
4.2 Marketing and Visibility
4.3 Customer Loyalty

Module 5. Customer Service, Logistics and Payment Systems

5.1 Customer Service
5.2 Logistics
5.3 Payment Systems

Module 6. Security Systems and Legal Aspects

6.1 TLS Protocol
6.2 Secure Electronic Transaction Protocol (Set)
6.3 Coding Systems
6.4 Symmetric and Asymmetric Encryption
6.5 Digital Signature and Certificates
6.6 E-commerce Security Measures and Threats
6.7 Legal Aspects of E-commerce

Module 7. Present and Future of E-commerce

7.1 Fundamentals of E-commerce
7.2 New Times, New Challenges
7.3 Visionaries
7.4 Conclusions
7.5 Review
7.6 Final Recommendations

Module 8. Case Study

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final works are also submitted online.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:

• Presentation, design, visual richness and spelling.
• Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
• Added value in the analysis and development of the proposed case.
• It needs to be pointed out that the self-assessments and final paper must be given a minimum grade of 5 to pass.