Higher Education course in Community Manager

INTRODUCTION

The Higher Education Course in Community Manager provides our students with tools necessary to meet the new professional demands. It goes without saying that nowadays social networks play a vital role in the marketing and communication of organizations. The more intensive use of the different platforms forces companies to look for more and more qualified professionals to manage them. The role of the Community Manager is relatively new and proved to be relevant in the 2.0 world.

Throughout this course the student will acquire essential knowledge to manage communities and build a relationship between companies and their audience through effective feedback.

During the course all the functions performed by a Community Manager will be dealt with in great detail. Students will learn about important control strategies and tools as well as the world of social networks and blogs, and different forms of marketing. The course will also address other important aspects such as crisis management and company reputation.

Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.

WHO IS IT INTENDED FOR?

The Higher Education Course in Community Manager is intended for all those who wish to enhance their knowledge about social networks and apply it in the business world while taking full advantage of the opportunities offered by online communities and the Internet in general. Furthermore, it is particularly designed for all those experts or students with advertising and marketing knowledge, who want to specialize in Social Media techniques to cover both, the online and offline environment.

JOB OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training programs, adapted to the current reality of the working world, allow students to grow professionally and climb their career ladder in any company.

When our students finish the Business English Program, they can sign up for our Job Opportunities List, as ENEB has agreements with major business firms dealing with students’ placement in different professional sectors.

CERTIFICATION

Upon completion of the Advanced Course in Community Manager, the student will receive the following diploma issued by ENEB and the Universidad Isabel I:
– Higher Education Diploma in Community Manager

OBJECTIVES

The Higher Education Course in Community Manager has the following objectives:

• Getting a better understanding of the role of the Community Manager, their functions and responsibilities.
• Providing a comprehensive view of social networks as essential tools.
• Getting to know the terminology and appropriate vocabulary.
• Mastering the marketing on social networks, as well as being able to use it strategically.
• Becoming familiar with the strategies and tools to manage communities.
• Facebook and Twitter as key tools.
• Becoming experts in networks, blogs and other forms of marketing.
• Learning to manage crises and mistakes.

SYLLABUS

The Higher Education Course in Community Management has the following syllabus:

Module 1. Introduction to Community Management

1.2 Community Manager
1.3 The Role of a Community Manager
1.4 Vocabulary

Module 2. Social Web and Social Media

2.1 Social Web
2.2 Social Media

Module 3. Social Networks

3.1 Facebook
3.2 Twitter
3.3 Instagram
3.4 Linkedin
3.5 Google+
3.6 Pinterest
3.7 Snapchat
3.8 Whatsapp
3.9 General Tips
3.10 Marketing in Social Networks

Module 4. Social Multimedia and Other Platforms

4.1 Video: Youtube
4.2 Geolocation
4.3 Social Bookmarking

Module 5. Social Media Plan

5.1 Analysis of the Situation
5.2 Goal Setting
5.3 Audience Analysis
5.4 Technology
5.5 Strategic Plan
5.6 Implementation
5.7 Monitoring and Measurement

Module 6. Study Case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final works are also submitted online.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:

• Presentation, design, visual richness and spelling.
• Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
• Added value in the analysis and development of the proposed case.
• It needs to be pointed out that the self-assessments and final paper must be given a minimum grade of 5 to pass.